Chinese First Lady:New torchbearer of domestic fashion style

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Mr Xi, with his wife Peng Liyuan, will head to South Africa after Russia

The moment when China’s first lady Peng Liyuan made her diplomatic debut upon her arrival at Moscow, wearing a dark navy overcoat, a light turquoise silk scarf with a matching handbag, the Chinese fashion industry got a boost.

Labeled by Internet fans as the real Liyuan style, China’s first lady Peng Liyuan’s fashion acumen won considerable praise from her followers when she made her diplomatic debut during her arrival in Moscow on March 22.

Images of Peng stepping off a plane arm-in-arm with her husband, President Xi Jinping, have circulated widely on the Internet, prompting praise for her style, which Web users described as understated and sophisticated.

Fashion critic Yue-Sai Kan spoke highly of Peng Liyuan’s wardrobe and fashion sense at a press conference for the launch for her new book “Life is a competition” on March 26 in Beijing.

It’s not clear which company or companies designed the clothes worn by Peng in Moscow. But people get the information that these clothes are local style. A newspaper said that Peng was wearing a jacket and purse made by Exception de Mixmind – a top-end Guangzhou-based brand – while another report on news portal Sohu.com said the Guangzhou Administration of Quality and Technology Supervision confirmed that Peng’s clothes were custom-made by Ma Ke, the chief designer for the WuYong brand.

However, regardless of the brand, Peng’s endorsement of Chinese labels has surprised millions of Chinese who favor foreign fashion brands.

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A number of Taobao sellers have begun offering garments based on styles worn by China’s first lady Peng Liyuan.

The first lady’s style was dubbed by netizens as Liyuan style. The exact purse and coat she donned have become top search items on taobao.com, a major shopping website in China. Also, Exception’s physical stores have seen a rising number of visitors.

US First Lady Michelle Obama also serves as fashion icon. She wore a custom-made Jason Wu gown for her two inaugural balls, bringing sudden fame to the 26-year-old designer. Obama’s colorful selections – ranging from J. Crew to Jason Wu – have boosted the American fashion industry, said fashion critic Jiang Xingyi.

Domestic fashion brands’ stock prices were also boosted on Monday by the first lady’s choice. Local designers and fashion brands always get a boost when the wives of State leaders choose domestic brands for important occasions. For local fashion brand and designers, it is another fantastic fashion PR strategy.

Do you think the first lady would be the label of domestic fashion? And should it be another spark idea that a fashion PR should take advantage of?