When will the China Fashion Week era arrive?

Models display Chinese-style clothes at a show during this year's China Fashion Week.

Models display Chinese-style clothes at a show during this year’s China Fashion Week.

Fashion weeks are being staged everywhere, and there’s practically a host city for every letter of the alphabet. But only four cities occupy the top spot, attracting the biggest fashion houses and designers, buyers, stylists, fashion journalists and, of course, celebrities. They are New York, London, Milan and Paris.

Beijing recently hosted China Fashion Week, which got some media mileage overseas, but it’s just not on the agenda of the global fashion industry’s movers and shakers. Even Chinese celebrities, who show up at fashion shows on the other side of the world, were few and far between in Beijing last week.

The Shanghai stylist Clement Buyi Z, who styles fashion shows and magazine shoots under his Clement and Clement Production, began attending the “big four” fashion weeks three years ago. Despite his hectic schedule, he says he makes time to attend at least the Paris and New York fashion weeks every year. But a trip to Beijing to attend China Fashion Week is apparently too much trouble.

“The shows are boring,” he says. “They’re not well organized. They’re all kind of the same. The time I spend at China Fashion Week is just not worth it.”

  • The crucial thing China Fashion Week needs to do, experts say, is find a niche.

“It’s deciding who it’s for, why you’re doing it – whether you’re doing it for prestige or whether you’re doing it for business,” Jane Rapley, head of London’s Central Saint Martins College of Arts and Design, tells China Daily during a Beijing trip to attend the China Fashion Forum.

“If you’re then trying to position it as a prestige event on the world stage, you’ve got to have something that buyers are never going to find anywhere else.” Amanda Kaiser, Asian editor of the trade publication Women’s Wear Daily, says it’s wiser for China Fashion Week to build up its name in the region rather than to compete with the international fashion capitals, where the fashion world seeks direction.

“I think that, in the interim, it makes sense for regional fashion weeks to try to become big regional players, and then perhaps more international interest from the mature markets will come,” she says.

“Just about every city on the planet has a fashion week at this point and all of them are trying to attract international attention. It’s just really tough because the top-tier international media, the top-tier international buyers have already been on the road for the better part of a month going to all the big collections in Milan, in Paris and in New York.

“So it’s going to be very difficult to get some of these people to travel to China or to Japan or to Brazil for another fashion week.”

Fashion weeks are semiannual, so host cities scattered all over the globe are competing for the attention of fashion VIPs twice a year.

Rapley advises patience and uses her home city’s 28-year-old fashion week as an example. (New York, the first fashion week, has been around for 69 years.) China Fashion Week, in comparison, is 15 years old.

“London Fashion Week has had a roller coaster ride,” she says. “It probably took some 20 years to get some recognition that this was something buyers needed to come to. Because that’s what it’s about, it’s getting buyers to come. And if you get some A-listers, that brings the buyers like bees to the honey pot. But it is very hard work.”

  • What do you know about China Fashion Week?
  • As a PR professional who is interested in fashion, what can you do to help promote China Fashion Week?

 

Chinese First Lady:New torchbearer of domestic fashion style

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Mr Xi, with his wife Peng Liyuan, will head to South Africa after Russia

The moment when China’s first lady Peng Liyuan made her diplomatic debut upon her arrival at Moscow, wearing a dark navy overcoat, a light turquoise silk scarf with a matching handbag, the Chinese fashion industry got a boost.

Labeled by Internet fans as the real Liyuan style, China’s first lady Peng Liyuan’s fashion acumen won considerable praise from her followers when she made her diplomatic debut during her arrival in Moscow on March 22.

Images of Peng stepping off a plane arm-in-arm with her husband, President Xi Jinping, have circulated widely on the Internet, prompting praise for her style, which Web users described as understated and sophisticated.

Fashion critic Yue-Sai Kan spoke highly of Peng Liyuan’s wardrobe and fashion sense at a press conference for the launch for her new book “Life is a competition” on March 26 in Beijing.

It’s not clear which company or companies designed the clothes worn by Peng in Moscow. But people get the information that these clothes are local style. A newspaper said that Peng was wearing a jacket and purse made by Exception de Mixmind – a top-end Guangzhou-based brand – while another report on news portal Sohu.com said the Guangzhou Administration of Quality and Technology Supervision confirmed that Peng’s clothes were custom-made by Ma Ke, the chief designer for the WuYong brand.

However, regardless of the brand, Peng’s endorsement of Chinese labels has surprised millions of Chinese who favor foreign fashion brands.

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A number of Taobao sellers have begun offering garments based on styles worn by China’s first lady Peng Liyuan.

The first lady’s style was dubbed by netizens as Liyuan style. The exact purse and coat she donned have become top search items on taobao.com, a major shopping website in China. Also, Exception’s physical stores have seen a rising number of visitors.

US First Lady Michelle Obama also serves as fashion icon. She wore a custom-made Jason Wu gown for her two inaugural balls, bringing sudden fame to the 26-year-old designer. Obama’s colorful selections – ranging from J. Crew to Jason Wu – have boosted the American fashion industry, said fashion critic Jiang Xingyi.

Domestic fashion brands’ stock prices were also boosted on Monday by the first lady’s choice. Local designers and fashion brands always get a boost when the wives of State leaders choose domestic brands for important occasions. For local fashion brand and designers, it is another fantastic fashion PR strategy.

Do you think the first lady would be the label of domestic fashion? And should it be another spark idea that a fashion PR should take advantage of?

ToddleWood: Kid Models Red Carpet Fashion Show

So far this awards season,many stars with gorgeous dresses shined adorably to walk the red carpet. When I was reviewing informations about popular fashion in these awards, a series of interesting photos attracts my attention.

Toddlewood: Iconic Stars Gets Small  - From Weibo

Adorable, right? Thanks to the pint-sized stars of New York-based project ToddleWood, Tricia Messeroux’s got some cute competition for all the fashion lovers and movie & music fans.

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Yeohlee Tang: 2013 New Year Show

136065581349722013021202541127_32755    According to World Journal reported February 12, Chinese fashion designer Yeohlee Teng present her fall 2013 fashion designs in Midtown Manhattan.

The theme of this season series is freedom, which is inspired by the speech about freedom made by President Roosevelt on January 6, 1941. Yeohlee also hopes to design clothing for women’s convenience. The season design is a feast of color. Apart from the most popular color in the Fashion Week like red, white, black, gray, Tang Yao Li added dark green with purple, brick red with orange and other dark colors.

With accompaniment of cheerful violin, models stepped on the T-stage one by one. All of them were wearing black stockings and black shoes or black boots, and many of them tied back ponytail. They showed a classic Eastern style. A total of 16 sets of clothing were showed, with simple casual street style of New York in the fall. These styles includes easing in long cardigan wool coat, a sleeve round neck loose skirt with fold Leggings, black and white plaid skirts, etc.,as well as similar Chinese lantern shape skirt dress. The finale is a sling deep orange silk gown, which displayed the New Yorker casual and uninhibited style.

Yeohlee said with a laugh that, coincidently, right now is the Chinese Lunar New Year. She also useda lot of Chinese red, which added some New Year’s taste in her season’s work.

Talking about fashion designers in recent years, talent Asian designers did a great job. Yeohless is one of the first group of Asian designers worked in New York. Women like her, such as Chi-Mei Shiao (Anna Sui), Vera Wang (Vera Wang), opened up a brand new world of Eastern fashion style in recent years. And more and more male Asian designers achieved greatly. Yeohlee believes that outstanding Asian designers could break the stereotype that the Asians were uncreative.