ToddleWood: Kid Models Red Carpet Fashion Show

So far this awards season,many stars with gorgeous dresses shined adorably to walk the red carpet. When I was reviewing informations about popular fashion in these awards, a series of interesting photos attracts my attention.

Toddlewood: Iconic Stars Gets Small  - From Weibo

Adorable, right? Thanks to the pint-sized stars of New York-based project ToddleWood, Tricia Messeroux’s got some cute competition for all the fashion lovers and movie & music fans.

Founded by former advertising executive-turned-photographer, Tricia Messeroux, the ToddleWood project imagines everyday kids as A-list celebrities, historic figures and other icons. The idea was born in 2008, when Messeroux decided to shoot her then-three year old daughter, Skylar. “I’ve been told that she looks like Diana Ross so I said, ‘You know what? I guess I’m going to play along and photograph her looking like Diana Ross.’ We did that and I realized I had something on my hands,” Messeroux says. “I called a few women that I knew were very talented in different areas: wardrobe stylists, dress designers, makeup, hair–these women that were talented in all these different areas that I needed– and I held a casting call.”

How they create the Kids Models Fashion Show?

From casting, to recreating the clothes, to the actual photo shoot, Messeroux and her team watched the Golden Globes and studied the red carpet to look for the right dresses.

Not every frock made the cut. “The right dress is something I happen to like and I think my designer can recreate. It also needs to be something that is kid appropriate,” She explains. “There were several designs where the plunging neckline was way too low, and then there were the sheer and paste-on looks like Jennifer Lopez’s dress. Although it was very beautiful, I will not be the one to put a kid in that dress.”

The child-size dresses are designed and handcrafted by Andrea Pitter, who turned around the entire wardrobe for the shoot in just one day.  “We chose the looks that night and I called the parents of the models to get the kids’ measurements,” explains Messeroux in an interview. “[Andrea] started making the patterns that night. Monday morning she went to the fashion district to get all the fabric, while I did all the shopping for the props. We didn’t sleep Monday night.”

ToddleWood’s glam squad — including lead hair and make-up artist Shameika Bowman, hairstylists Danielle Wright and Sharon Alexander and makeup artist Charlene Armstrong — gave the little models the full star treatment on set.

Just like real Hollywood stars, the kids often need a few minor enhancements to pull off the look. They’ll wear hair extensions or wigs to help complete a look when necessary. For instance, Halle and Anne’s hairstyles are short, and models had long hair.

How does Messeroux get her kid models to nail those red carpet poses? According to the photographer, the moms usually have shown their kids pictures beforehand and they’ve been practicing.

A Brilliant Fashion PR Campaign

In this celebrity-obsessed age, the boundaries between fame and fashion are becoming increasingly blurred. Famous people are wearing them becomes the most effective advertising. Awards like the Grammys have some of the most outrageous outfits, which for almost all fashion fans are exciting.

The ToddleWood Agency invented a brilliant idea that present fashion in an interesting way. Kids, parents, movie fans, and even fans of some superstars who are patterned in this project will always keep an eye for it. And I also believe that maybe some fashion designers or retails would think about hiring these adorable kids models to endorse their products. What do you think? Do we PR people need to create some more interesting events like this? I would like to!

ToddleWood had already taken the Golden Globes and the Grammys. Up next, Messeroux will tackle the Oscars red carpet.

Want to see more photos of KIDS MODELS? Click this: tricia.bigeyephotography

I got the news from MTV Buzzworthy Blog and thanks a lot for sharing!

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3 thoughts on “ToddleWood: Kid Models Red Carpet Fashion Show

  1. I. Love. Those. Kid. Model. Pictures! They are adorable. It’s crazy how fashion designers can recreate the clothes in such a short time following the Grammy’s. Not to mention on such a small scale meaning kid size. I wondered who was behind these kid model pictures. Cool post!

  2. Brilliant. Those kids show a different kind of fashion, but actually I would prefer kids to keep their innocent which is not the idea of fashion in adults life.

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